Competitor Intelligence
Times are hard for businesses in the UK. The Dunfermline Agency are here to help you gain valuable insights to thrive in this challenging market.
Understand your Competitive Landscape
The economic landscape of the UK is tough. Rising inflation, increased energy costs, supply chain disruptions, and the dominance of corporate giants seem like they’re out to squeeze the life out of your business.
But you’re not alone. At the Dunfermline Agency, we’ve developed a simple yet powerful approach to help you understand your market, out-think your competition, and build a strategy that works in today’s climate.
Competitor intelligence transforms guesswork into strategy - giving you the clarity you need to make every move count.
Why Competitor Intelligence Matters Now
When times are uncertain, knowledge becomes your most valuable asset. We'll help you uncover opportunities, navigate challenges, and take informed action to move your business forward.
Uncover Your Competitive Edge
Clearly define your unique value proposition, so you can confidently differentiate your brand and capture your ideal customer. Understand exactly how you compare to others in your space, and where you naturally stand out.
Optimise Your Strategic Playbook
Transform raw market data into a competitive advantage. With sharper insights, you can make smarter decisions on pricing, target your marketing more precisely, and innovate your products and services for measurable growth.
Dominate Your Target Market
Get inside the mind of your customer. Understand their journey and buying decisions to craft personalised strategies that build loyalty and position you as a leader in your local market.
Future-Proof Your Business
Stay ahead of the curve by spotting emerging trends early. We’ll help you identify and seize new opportunities while keeping your business agile and resilient in an ever-changing competitive landscape.
Our Competitor Intelligence Approach
We don’t just hand you a report, we give you insights designed to drive action. Our process is informed by practical experience and a clear methodology, tailored to your unique market context.
01
Identify Competitors
We begin by building a carefully considered list of both direct competitors (those offering similar products or services) and indirect competitors (those who are attracting your customers in alternative ways). This ensures we capture the full picture of your competitive landscape.
02
Gather Key Data
We go beyond the surface, collecting meaningful data on competitor pricing, marketing tactics, messaging, customer feedback, social media presence, and promotional strategies. This helps uncover patterns and practices that impact your market.
03
Analyse & Visualise
We thoroughly examine the data to understand how your competitors are positioning themselves. We compare their strengths and weaknesses with your current position, using clear visual summaries to make complex insights easy to digest.
04
Spot Opportunities & Risks
We identify gaps in the market and potential risks by interpreting the analysis with a practical, real-world focus. This helps you see where you can differentiate, grow, or avoid pitfalls.
05
Deliver Clear Actions
We distil all findings into clear, jargon-free recommendations. These actions are prioritised so you can implement them confidently, knowing they are grounded in solid insight.
Why The Dunfermline Agency?
Local Expertise
We know the challenges UK businesses face. We'll help you understand exactly where you stand in your local market and how to navigate it with confidence.
Clear, Actionable Insights
No jargon, no fluff. We deliver insights you can use right away to understand what your competitors are doing (and not doing), and where the real opportunities lie.
Flexible, Affordable Services
Insights without the corporate price tag. Whether you’re just starting out or ready to grow, we’ll help you discover untapped opportunities in your niche.
Supportive Partnership
We’re friendly, honest, and here to help you build a smarter strategy based on real insights. Expect expert guidance tailored to your goals and next steps that move your business forward.
Ready to outsmart your competitors?
Take the first step towards gaining clarity and control over your market. Here's what you'll get:
- A quick assessment of your current position
- Insights into local competitor activity
- Friendly, no-obligation advice tailored to your goals
- Clarity on next steps to grow your business